In recent years, the retail landscape in Central and Eastern Europe (CEE) has undergone significant changes at multiple levels. With economic growth and rising consumer income levels, supermarket channels in CEE are gradually transitioning towards more diversified, personalized, and efficient business models. This transformation not only changes the supply chain and product procurement strategies of retailers but also impacts consumer demand for household goods, particularly plastic storage boxes and other home lifestyle products. By 2025, the demand for Life-enhancing large-capacity plastic kitchen storage products is expected to see a substantial increase.
According to industry research reports, supermarket procurement of storage products in CEE is expected to grow by 56% by 2025, with multi-size combination storage box sets becoming best-sellers. This trend not only indicates that consumers are pursuing high cost-effectiveness but also emphasizes their desire for tidier and more efficient use of living space, which further drives supermarket demand for such products.
CEE is a rapidly emerging market, and in recent years, the speed of retail channel expansion has outpaced many other European countries. According to statistics from the European Commission, the retail growth rate in CEE markets reached 5.6% in 2023, with the fastest growth in the opening of large supermarkets and convenience stores. Behind this expansion of supermarkets is a change in lifestyle, particularly the increasing demand for home improvement and quality of life.
According to the latest report from Euromonitor International, the CEE retail market is undergoing an all-around expansion from traditional large supermarkets to convenience stores, small supermarkets, and multi-channel integrated formats. With these supermarket networks expanding, retailers can cover more regions, especially those that previously lacked good retail services, creating favorable market conditions for the popularization of plastic storage products.
In this environment, consumers in CEE are increasingly inclined to purchase functional, reasonably priced products, especially Life-enhancing large-capacity plastic kitchen storage items. Multi-size combination storage box sets have thus gained significant market demand, becoming a new growth point in supermarket retail.
CEE consumers' shopping behavior is gradually shifting towards products that are multifunctional, cost-effective, and capable of enhancing home life quality. This demand shift is not only driven by rising income levels but also by changing societal attitudes. According to research from Euromonitor, by 2024, over 65% of consumers in the CEE region will be willing to pay higher prices for products that improve their life quality and space utilization. Household storage products, with their practicality and sustainability in daily life, have become top choices for consumers.
As household space becomes increasingly limited, consumers are not only concerned with the storage function of products but are also focusing on their aesthetic, durability, and versatility. Therefore, multi-size combination sets of Life-enhancing large-capacity plastic kitchen storage products have started to gain popularity. These multi-size combinations not only meet storage needs in the kitchen, living room, bedroom, etc., but also provide flexible usage options, allowing consumers to adjust storage methods based on actual home space needs.
According to the IndexBox report on the global plastic container market, the plastic storage box market in CEE is undergoing rapid growth. By 2025, the market is expected to continue expanding, especially in large-capacity plastic storage boxes and multifunctional combination products. As a sub-segment of the consumer goods market, the demand for plastic storage products in CEE continues to rise, particularly on the shelves of supermarkets and hypermarkets, where the procurement volume of these products is expected to increase by 56%.
This growth is driven by several factors. First, with the expansion of retail channels, plastic storage products are becoming household essentials, especially multi-size combination products, which meet the need for maximizing space utilization in home life. Secondly, consumers' continuous demand for reasonably priced, reliable household goods has made plastic storage products hot sellers in the market.
Life-enhancing large-capacity plastic kitchen storage is more than just a “storage tool”; it represents a focus on improving family life quality. When choosing storage products, consumers often consider whether the product can enhance the convenience and comfort of their lives. This demand is especially evident in the kitchen storage category.
For example, in several countries in CEE, kitchen spaces are typically compact, and multifunctional, large-capacity storage boxes can help consumers make the most of kitchen space, avoiding cluttered environments and enhancing cooking experiences. At the same time, these products are often durable, easy to clean, and adaptable to different kitchen decor styles, meeting the needs of diverse consumers.
According to a Mordor Intelligence report, by 2025, Life-enhancing large-capacity plastic kitchen storage products are expected to become mainstream consumer goods in the CEE market, especially on the shelves of supermarkets and home goods stores. The diversification and combination of these products give them a unique competitive edge in the market.
As the storage needs of CEE consumers become more diverse, multi-size combination storage box sets are gradually becoming best-sellers in the market. Compared to traditional single-size plastic storage boxes, combination products can better meet the different space needs of households. These sets not only store food and kitchen tools but can also be used to organize books, clothes, and other miscellaneous items. The multi-functionality and multi-size nature of these products make them not only home goods but also an important tool for improving space utilization.
According to Euromonitor's forecast, by 2025, large-capacity and multi-size combination plastic storage box sets will occupy a major share of the CEE market, with sales expected to grow by 56% compared to current levels. The growth of multi-size combination sets is attributed to their advantages in meeting the diverse storage needs of families, allowing consumers to solve multiple storage problems with one purchase.
Supermarket procurement strategies are also adjusting, especially regarding household storage products. Increasingly, retailers are inclined to procure multi-size combination sets of Life-enhancing large-capacity plastic kitchen storage products. Supermarket retailers are increasing the procurement volume of these combination sets by adjusting their product structures and inventory management. At the same time, supermarkets are enhancing the promotion of these hot-selling products in their product displays.
Data shows that by 2025, the procurement of plastic storage box sets by supermarkets in CEE is expected to increase by 56%, with the sales of multi-size combination sets growing significantly. This growth trend indicates that consumers' demand for household storage products is evolving towards more flexible, efficient, and functional options.
With the continued expansion of retail channels in CEE, particularly supermarkets, home goods stores, and e-commerce platforms, Life-enhancing large-capacity plastic kitchen storage products will see even greater market opportunities in the coming years. Especially in the context of consumption upgrades, consumers' increasing focus on home life quality will further drive demand for these products.
However, as market competition intensifies, manufacturers and retailers need to further optimize their supply chains, reduce costs, and enhance product innovation and diversity to respond to market changes and meet high consumer demands.
Retailers need to focus on consumer demand for “life-enhancing” products and optimize their product mix around the core value of “functionality + aesthetic design.” Furthermore, by enhancing channel digitization, improving product displays, and offering more customization options, retailers can better meet the changing market demands.
As the CEE market continues to grow, Life-enhancing large-capacity plastic kitchen storage products are expected to become essential items for more and more households, providing significant sales opportunities for retailers.
EN
