In recent years, as U.S. consumers have become more health-conscious and home-centric, the household food storage container market has undergone a fundamental transformation. According to authoritative statistics from the U.S. International Trade Commission (USITC) and Statista, imports of household food storage containers in the U.S. jumped by a staggering 61% year-on-year in 2025. Particularly noteworthy is that orders for kitchen storage sets made of food-grade polypropylene (PP) have doubled, driven by demand for large-capacity, safe, and life-enhancing plastic kitchen storage solutions. This article draws on multiple international reports to deeply analyze the motivations, market structure, and development trends behind this explosive growth.
1) New Needs for Home Life: Health, Organization, Efficiency
The pandemic of 2020 permanently shifted American lifestyles, leading to greater demand for home cooking and food preservation. Consumers have grown more focused on optimizing kitchen space, keeping food fresh, and ensuring health and safety. According to the latest report from Grand View Research, the U.S. kitchen storage market is expanding at an annual growth rate of 8.7%, with the total market set to exceed $10 billion in 2025. Large-capacity plastic kitchen storage, especially food-grade, multi-piece PP sets, are particularly favored.
2) Diverse Family Structures Driving Storage Upgrades
American households are increasingly diverse, from single apartments to multigenerational homes, all demanding more flexible and scalable kitchen storage. Transparent, stackable, large-capacity plastic containers greatly improve kitchen organization and efficiency.
3) Growing Awareness of Health and Sustainability
U.S. families pay increasing attention to food safety and healthy management. Food-grade PP is now the mainstream choice for direct food contact thanks to its non-toxicity, heat resistance, and recyclability. The U.S. Food and Drug Administration (FDA) recognizes food-grade PP as a standard material for safe home and food packaging.
1) Import Data Explained
According to USITC Q2 2025 data, total imports of household plastic food storage containers in the U.S. grew 61% year-on-year, reaching a record high. China, Vietnam, and Thailand remain the primary suppliers, with food-grade PP storage containers the leading imported category.
2) Set Orders Double
Statista’s 2025 Kitchenware Market Report notes that orders for “food-grade PP large-capacity kitchen storage sets” sold on U.S. e-commerce platforms more than doubled year-on-year in the first half of 2025. Sets featuring 8L+ capacities, dividers, airtight lids, and labels are most popular. On Amazon and Walmart, PP kitchen storage sets consistently top the sales charts.
3) Product Structure Upgrades
According to Grand View Research, food-grade PP kitchen storage sets now account for over 62.8% of U.S. retail sales, surpassing single-piece sales for the first time. More households now purchase “all-in-one, multi-piece” sets to solve storage for every area at once.
1) Technology Empowering Upgrades
Food-grade PP kitchen storage containers offer high transparency, easy cleaning, durability, and airtight sealing. Leading brands like Rubbermaid, OXO, and Snapware have launched upgraded PP sets with antimicrobial, stackable, and smart labeling functions, targeting the mid-to-high-end market.
2) Imported Brands & Cross-border E-commerce Growth
In 2025, imported kitchen storage sets from Asia (notably China, South Korea, Singapore) reach U.S. consumers directly through platforms like Amazon and Walmart. With flexible combos and price competitiveness, these sets are increasingly popular. According to NPD Group data, U.S. online sales of imported kitchen storage products rose 67% in the first half of 2025, with PP sets contributing most of the growth.
3) Domestic vs. Imported Brand Competition
U.S. brands focus on customization, eco-friendly concepts, and user experience, emphasizing BPA-free certification, microwave safety, and lifetime warranties. Imported brands focus on flexible sets, value for money, and diversity. Both segments complement each other, fueling industry upgrades.
1) Young Families and “Refined Homemakers” as Main Drivers
According to Pew Research Center and NPD Group, the main buyers are urban professional women aged 30-45 and young dual-income families, who value life quality, hygiene, and space management.
2) More Rational Purchasing Decisions
U.S. consumers increasingly focus on sets, eco-friendliness, and product certification, especially food-grade labeling (FDA). In 2025, more than 70% of household storage products sold have “food-grade PP” labeling and relevant certifications.
3) Social Media Drives the “Organization Economy”
Instagram, Pinterest, and YouTube are full of kitchen organization content, boosting demand for large PP storage sets. Before-and-after photos and product reviews directly drive online orders.
1) Continued Import Growth
USITC and Statista both predict ongoing rapid demand growth for food-grade PP kitchen storage sets in the U.S., driven by evolving household needs, more flexible supply chains, and improved logistics.
2) Food-Grade, Eco-Friendly Materials as the New Standard
According to the FDA and NSF International, food-grade PP is replacing other plastics for safety and sustainability. The market is shifting towards “non-toxic, recyclable, durable, and aesthetically pleasing” storage products.
3) Smart and Modular Product Trends
Grand View Research and Euromonitor forecast more smart features (QR codes, app integration), modular design, and multifunctionality to meet diverse needs.
In 2025, U.S. household food storage container imports grew 61% year-on-year, with orders for food-grade PP multi-piece sets doubling. Behind this are rising consumer demands for health, sustainability, and efficiency, backed by international data and trends. “Life-enhancing large-capacity plastic kitchen storage” is now standard in American homes, creating opportunities for global manufacturers and driving a new era of kitchen organization.
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