In the North American home consumer market, kitchen storage products have become a key carrier for improving quality of life. In 2025, the household food storage container category on Amazon North America witnessed explosive growth, accounting for 54% of the platform's total home storage product sales. Among them, set products led the market with a growth rate three times higher than that of individual items, becoming a hot track in the cross-border e-commerce field. This trend not only reflects North American consumers' urgent demand for efficient space utilization, but also highlights the core value of life-enhancing large-capacity plastic kitchen storage products in functional upgrading and scenario adaptation, providing an important market indicator for global home brands.
2025 sales data from Amazon North America shows that household food storage containers have jumped from "auxiliary products" to core pillars in the home storage category. According to the 2025 Kitchen Storage Trend Report released by market research firm Accio, this category accounted for 54% of the platform's total home storage sales in the year, an 8-percentage-point increase from 2024, with annual sales exceeding $3.2 billion, making it one of the fastest-growing home subcategories. This data is highly consistent with the forecast of global market research institution Grand View Research, which pointed out in its 2025-2032 Kitchen Storage and Organization Market Analysis that the North American kitchen storage product market size will reach $8.9 billion, with household food storage containers contributing nearly 40% of the share.
In the segmented product structure, set products performed particularly well. Internal Amazon sales data shows that in 2025, the order volume of household food storage container sets increased by 67% year-on-year, far exceeding the 21% growth rate of individual items, becoming the core driving force for category growth. Research data from One Click Retail further verified this trend: its tracking data shows that the share of set products in North American Amazon food storage container sales rose from 38% in 2024 to 56% in 2025. Among them, medium and large-capacity combinations such as 6-piece and 8-piece sets are most favored by consumers, with products in the mainstream price range of $25-$40 accounting for 72% of the market share.
In terms of brand competition pattern, the head effect is significant but emerging brands are growing rapidly. Traditional brands such as MMCirco, Vtopmart and Joyjolt occupy more than 60% of the market share with their mature supply chains and reputation advantages, and their large-capacity plastic storage sets have long topped Amazon's Best Seller list. At the same time, emerging brands from China have achieved corner overtaking through precise product positioning. An 8-piece modular sealed storage set launched by a Shenzhen enterprise, with stackable design and food-grade PP material, sold over 500,000 sets within 6 months of launch and ranked among the top 10 in the category, confirming the huge potential of the set product market.
The explosive growth of the Amazon North America food storage container market is essentially the result of the combined effect of changes in consumer living patterns and lifestyle upgrades. Proficient Market Insights pointed out in its 2025 Kitchen Cabinet Market Report that 35% of households in North America have a living area of less than 100 square meters. The accelerated urbanization process has led to generally compact kitchen spaces, and consumers' demand for "efficient use of small spaces" is becoming increasingly urgent. Large-capacity plastic kitchen storage products precisely solve this pain point.
The transformation of family cooking habits has further amplified market demand. In the post-pandemic era, the frequency of home cooking among North American consumers has increased by 42% compared with before the pandemic, and meal prepping has become a mainstream lifestyle. This trend has driven rigid demand for food storage products. A survey by Global Market Insights shows that 74.9% of North American consumers conduct detailed research before purchasing food storage products, among which "capacity size", "sealing performance" and "material safety" are the three core considerations. Set products have become the first choice for meal prepping enthusiasts because they can meet the needs of classified storage of different ingredients.
The communication effect of social media has also injected strong momentum into market growth. On platforms such as Instagram and Pinterest, the cumulative exposure of topics related to "kitchen storage aesthetics" has exceeded 2 billion times. Home bloggers sharing usage scenarios of large-capacity plastic storage sets have stimulated consumers' purchasing desire. According to Google Trends analysis by Accio, the search volume of "modern kitchen storage solutions" reached a peak of 86 in January 2025, with set products accounting for 63% of searches, forming a complete consumption chain of "social seeding - search and purchase".
The popularization of sustainable consumption concepts has also influenced consumers' purchasing decisions. Although plastic materials have faced environmental controversies, a new generation of large-capacity plastic storage products has achieved a balance between environmental protection and practicality through technological innovation. Currently, 85% of best-selling food storage container sets on Amazon North America use recyclable PP materials, and some high-end products have also passed FDA food contact safety certification and BPA-free certification, which not only meet consumers' requirements for food safety, but also conform to environmental protection concepts. The repurchase rate of such products is 35% higher than that of traditional plastic storage containers.
The reason why set products have become the growth dark horses on Amazon North America lies in their precise alignment with consumers' diverse usage scenarios through product design. Compared with single-specification individual items, storage sets cover all scenario needs such as grain storage, leftover preservation and ingredient classification through the design logic of "different capacity combinations + multi-functional adaptation". For example, the best-selling "6-piece large-capacity storage box set" usually includes 2 pieces of 1.5L, 2 pieces of 2.5L and 2 pieces of 4L specifications. With stackable design and unified size, it not only saves kitchen space, but also allows consumers to flexibly choose according to the amount of ingredients. This user-friendly design keeps its positive rating at above 4.6 stars.
Innovation in materials and craftsmanship has enhanced the core competitiveness of products. To solve the pain points of "easy deformation" and "poor sealing" of traditional plastic storage boxes, mainstream brands have adopted food-grade thickened PP materials to enhance the heat resistance and impact resistance of products. Some high-end products have also added silicone sealing rings to achieve multiple functions of moisture proof, insect proof and fresh keeping. According to user review data on the Amazon platform, the complaint rate of best-selling storage sets in 2025 decreased by 18% compared with 2024, among which complaints related to fragile materials dropped from 10.1% to 6.3%. The improvement of product quality has effectively driven sales growth.
The integration of intelligent functions has become a new highlight in the high-end market. Some leading brands have launched intelligent storage sets with built-in temperature and humidity sensors and Bluetooth modules, which can remind the shelf life of ingredients through mobile phone apps. Although these products are priced high (above $75), they have achieved a growth rate of 38% with innovative functions, and are expected to account for 15% of the market share in 2026. Proficient Market Insights predicts that by 2033, kitchen storage products with intelligent storage functions will account for 20% of the new installation share, becoming an important growth point in the industry in the future.
Localized design adapts to North American market needs. According to the characteristics of North American consumers' kitchen layouts, brands have focused on optimizing details such as "stackable height" and "drawer compatible size" in set design. For example, the narrow-body storage set launched by Vtopmart has a width of only 15cm, which perfectly fits North American standard cabinet drawers and quickly became a popular choice for small-family households after its launch. In addition, product colors are more in line with North American home styles, with neutral colors such as black, off-white and light gray dominating the market, meeting consumers' pursuit of kitchen aesthetic unity.
Looking forward to the future, the Amazon North America household food storage container market will maintain a high-speed growth trend. Grand View Research predicts that the global kitchen storage and organization market will have a compound annual growth rate of 4.57% from 2025 to 2032, while the North American region will achieve a growth rate of 5.2% due to strong home renovation demand, among which the growth rate of set products is expected to remain above 60%. The core driving forces for market growth come from two aspects: policy support and channel optimization.
At the policy level, the stock housing renovation policy in North America has injected long-term impetus into the market. The U.S. government's "Home Energy Efficiency Improvement Program" provides tax relief for home kitchen renovations, stimulating consumers' demand for updating kitchen storage products. Data from Proficient Market Insights shows that 30% of North American food storage container sales in 2025 came from stock housing renovation scenarios. With the continuous advancement of this policy, related demand is expected to grow by 40% in 2026.
At the channel level, the ecological advantages of the Amazon platform have further consolidated its dominant market position. According to the Accio report, the market share of Amazon North America's home category reached 40.9% in 2025. The next-day delivery service realized by the platform through FBA (Fulfillment by Amazon) logistics has shortened the delivery time of storage products to 1-2 days, with consumer satisfaction reaching 91%. In addition, Amazon's Brand Registry program provides cross-border sellers with brand protection and traffic support, promoting product innovation and quality upgrading, and forming a healthy market ecology.
In terms of competition trends, the market will present a hierarchical pattern of "high-end intelligence + mid-end cost performance + low-end popularization". Leading brands will continue to increase investment in intelligent technology research and development to expand the high-end market; small and medium-sized brands will focus on the mainstream price range of $25-$40 through supply chain optimization, and compete for market share with cost-effective set products. At the same time, product segmentation will be more precise, and customized storage sets for specific groups such as vegetarians, pet families and camping enthusiasts are expected to become new growth points.
For Chinese cross-border sellers, this market contains huge opportunities. As the world's manufacturing center for plastic home products, China has a complete supply chain system and cost advantages. Manufacturers in Shenzhen, Ningbo and other places have accumulated rich production experience through OEM manufacturing. With the awakening of brand awareness, more and more Chinese enterprises have begun to establish independent brands and directly reach North American consumers through the Amazon platform. Successful cases of brands such as BugMD show that with product innovation and localized operations, Chinese brands are fully capable of occupying a place in the North American market.
The 54% sales share of household food storage containers on Amazon North America in 2025 and the explosive growth of set products not only outline a clear picture of the North American home consumer market, but also reveal the core competitiveness of products with "practical functions, scenario adaptation and reliable quality". Driven by multiple trends such as residential space miniaturization, lifestyle efficiency and consumption concept environmental protection, large-capacity plastic kitchen storage products are becoming a key carrier for improving quality of life.
For industry participants, grasping the development trends of set-based, intelligent and environmental-friendly products, and deeply cultivating the real needs of North American consumers are the core logic to stand out in market competition. In the future, with the continuous advancement of technological innovation and the continuous improvement of market ecology, the growth potential of the Amazon North America household food storage container market will be further released, creating more development opportunities for global home brands, and at the same time, it will continue to bring consumers better space management solutions, making kitchen storage an important part of enhancing life happiness.
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