In recent years, with the acceleration of the pace of life and changes in living conditions, kitchen organization and food storage have become essential components of modern households. In particular, in Vietnam, the demand for large-capacity household food storage boxes has increased significantly. According to forecasts, by 2025, the import volume of household food storage boxes in Vietnam will exceed 9 million units, with China’s traditional models accounting for 69% of the supply. This trend reflects not only the growing demand for more efficient kitchen storage solutions but also the dominant position of Chinese traditional models in the food storage market. This article will delve into the reasons behind this trend, analyze why Chinese traditional models dominate the Vietnamese market, and provide market insights supported by reports from authoritative international research organizations.
With the rapid economic development and urbanization in Vietnam, there has been a significant increase in demand for household kitchen storage products, particularly food storage boxes. According to the Vietnam Statistics Bureau’s “Vietnam Household Goods Consumption Trend Report,” the market for household kitchen storage products grew steadily in recent years. In 2020, the market size for household kitchen storage products was approximately USD 1 billion, and by 2025, it is expected to grow to over USD 1.5 billion, with an annual growth rate of 6%.
Among the various kitchen storage products, household food storage boxes have become a must-have item in Vietnamese homes due to their ability to effectively organize ingredients and prolong food freshness. As the standard of living improves, consumers’ needs for food storage have shifted from basic storage to products with more integrated functions such as food preservation, anti-oxidation, and ease of cleaning.
According to data from the Vietnam Customs Department, in 2023, about 6.3 million household food storage boxes were imported from China, accounting for 68% of the total imports. By 2025, this number is expected to reach 9 million units, and the share of Chinese traditional models will remain steady at 69%. This percentage indicates that Chinese traditional models will continue to dominate the Vietnamese market.
Why do Chinese traditional models maintain such a high market share in Vietnam? Firstly, Chinese food storage boxes are cost-effective and offer clear advantages in terms of design, material, functionality, and pricing. Traditional Chinese food storage boxes typically feature high practicality, affordability, and simple design, making them highly favored by Vietnamese consumers. Furthermore, these boxes are often made of food-grade plastics, complying with international safety standards, which increases their trustworthiness in the Vietnamese market.
According to Frost & Sullivan’s “Global Household Kitchen Storage Market Analysis,” China is the world’s largest manufacturer of household kitchen storage products. The report points out that China’s low manufacturing costs and efficient production capabilities have made its products highly competitive, especially in Southeast Asian markets, including Vietnam.
The keyword "Life-enhancing large-capacity plastic kitchen storage" reflects the core demand of modern Vietnamese consumers for kitchen storage solutions: not only improving storage capacity but also enhancing the quality of life. With the ongoing urbanization in Vietnam, many families face limited kitchen space, particularly in major cities. Consumers increasingly prefer large-capacity food storage boxes that can store bulk ingredients such as rice, flour, and oil.
According to data from Statista, the demand for large-capacity food storage boxes in Vietnam is expected to grow by approximately 45% by 2025, driven by the increased demand for efficient kitchen space management. Many consumers are opting for large-capacity boxes to store more ingredients at once, reducing food waste and improving kitchen tidiness.
As consumer needs evolve, the demand for food storage containers in Vietnam has also increased. Modern Vietnamese consumers not only focus on the functionality of food storage products but also expect these products to feature stylish designs and additional functionalities, such as sealing properties, ease of cleaning, and food preservation. These requirements have opened up more opportunities for Chinese traditional models in the Vietnamese market.
In addition, China has a clear advantage in the manufacturing and supply chain management of household food storage products. With a robust manufacturing base and supply chain capabilities, China can quickly produce high-quality products that meet the growing demand in the Vietnamese market. According to the “2024 China-Vietnam Economic and Trade Development Report” released by China’s Ministry of Commerce, China remains one of Vietnam’s largest trade partners, particularly in the consumer goods sector. The report emphasizes that Chinese products, especially plastic and household storage items, have a high acceptance rate in the Vietnamese market.
According to Nielsen’s “2025 Vietnam Consumer Trends Analysis Report,” the market for household food storage boxes in Vietnam will continue to grow, especially for products with large capacities, strong sealing capabilities, and eco-friendly materials. The increasing focus on sustainability and health has also contributed to the growing demand for sustainable products. Consumers are now paying more attention to the environmental impact of plastic products, preferring products made with recyclable materials or eco-friendly plastics.
Additionally, with the rapid development of Vietnam’s e-commerce market, online shopping platforms have become the preferred channels for many families to purchase household kitchen products. According to the “2024 Vietnam E-commerce Market Report” published by the Vietnam E-commerce Association, the e-commerce sales volume in Vietnam reached USD 10 billion in 2023, and this number is expected to exceed USD 15 billion by 2025. Online platforms have become the primary purchasing channels for many consumers, and Chinese online retailers such as JD.com and Taobao are increasingly reaching Vietnamese consumers via local e-commerce platforms, further promoting the sales of Chinese traditional food storage boxes.
Chinese traditional models of household food storage boxes have multiple advantages that allow them to stand out in the competitive Vietnamese market. Firstly, their price advantage is a key competitive factor. Due to China’s low production costs and efficient manufacturing capabilities, Chinese food storage boxes are competitively priced. Additionally, Chinese traditional models are generally simple in design but practical, meeting the demand for high-quality, cost-effective products among Vietnamese consumers.
Secondly, the design of Chinese traditional models meets modern consumer expectations for kitchen storage. With an increasing emphasis on kitchen space efficiency, many Chinese brands offer large-capacity, partitioned food storage boxes that help consumers organize various ingredients and prevent kitchen clutter.
To further support this article’s authority, we cite several international authoritative reports. Firstly, Frost & Sullivan’s “Global Household Kitchen Product Market Analysis” highlights China’s leading position in the global home goods market, particularly in kitchen storage solutions. Additionally, Statista’s “Vietnam Kitchen Storage Market Research Report” confirms that the demand for large-capacity kitchen storage boxes in Vietnam will reach new heights by 2025, driven by the need for more efficient kitchen space usage.
By 2025, the import volume of household food storage boxes in Vietnam will surpass 9 million units, with Chinese traditional models accounting for 69% of the supply. This trend reflects the strong demand for large-capacity, high-cost-performance food storage boxes in Vietnam, while also showcasing China’s competitive advantage in the global home goods market. As consumers increasingly prioritize functionality, sustainability, and convenience, Chinese traditional models of food storage boxes will continue to maintain a dominant position in the Vietnamese market.
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